Skullcandy
  • Park City, UT, USA
  • Full Time

Comprehensive Benefits Package Offering


The Skullcandy team is looking for a creative, hands-on Senior Social Media Manager to accelerate the brand voice and social media content globally. This person will be the driving force of our organic social media strategy, analysis, day-to-day execution and reporting while also creating new and effective ways to extend our social presence and engage our community. They will constantly measure social performance to ensure growth and engagement, always looking for "what's next" for our brand as it relates to social media.

Our ideal candidate is passionate about music, culture, and an active lifestyle, and they are able to excel in a fun and fast moving environment without losing their focus on details or missing deadlines. This is a full-time position at the Skullcandy headquarters in Park City, Utah

RESPONSIBILITIES:

60% Overall Social Strategy & Daily Execution:

  • Develop a comprehensive global social media strategy across established and emerging platforms to scale brand equity and consumer affinity, including high growth new user acquisition, brand affinity, customer loyalty and overall community engagement.
  • Co-own a detailed content planning calendar, working cross-functionally with Global Brand & Creative team members to support brand campaigns, product launches and always-on efforts goals
  • Work cross functionally with the digital marketing department, specifically the Paid Social Specialist to plan, develop and execute the social calendar and "content to commerce" strategy to drive sales growth
  • Manage multi-format content for all social media channels, working closely with our creative team to ensure all posts, copy and responses are on-brand and optimized to support engagement and growth
  • Implement our global social strategy designed to be adaptable and scalable for our international regions:
    • Monitor international content on all global branded channels to ensure consistency of brand tone and aesthetics, reinforcing a cohesive brand experience across international platforms
    • Implement guidelines for best practices and optimization for each, sharing and communicating with our International teams.
  • Manage yearly social media spend by channel, to deliver on yearly goals
  • Seek and evaluate new social media and platforms and technology opportunities and stay at the forefront of the adoption of new social media trends, tools, and channels.

20% Metric Reporting

  • Own social analytics including weekly, monthly & quarterly reporting, ensuring KPIs are met & that strategic insights are shared out to global teams;
  • Implement systems to track performance, growth, and engagement with our social media audiences.

20% Team & Partner Management

  • Manage, mentor, and foster professional growth for direct report(s)
  • Lead platform partner relations (Facebook/Instagram, TikTok, Reddit, YouTube) and vendors (ex: Falcon, HookIt) to identify opportunities for digital/social elevation
  • Manage Influencer Agency Partner to support social and brand initiatives

SKULLCANDY'S CURRENT ORGANIC SOCIAL CHANNELS:

Instagram, Facebook, TikTok, YouTube, Twitter, Reddit, Discord

QUALIFICATIONS

  • 5+ years experience in social media marketing at a consumer brand. Experience managing highly visible, high-volume channels.
  • 2+ years of people management experience.
  • Proficient understanding in the use and implementation of paid media across multiple channels
  • Obsessive organizational and project management skills. Close attention to detail, deadlines, and quality.
  • Deep working knowledge of social best practices and proven experience executing campaigns across Instagram, Facebook, TikTok and YouTube
  • Experience with the tools and analytics related to evaluating success in social media publishing, and building relationships and partnerships with influencers and brands
  • Agency Management would be a plus

BENEFITS:

  • Competitive Compensation Based on Experience
  • Unlimited PTO
  • Flexible Work Hours
  • 401K Matching
  • Powder Days and Half Day Fridays
  • Affordable Health Benefits
  • Product Discounts
  • Ski Pass Reimbursement
  • Gym Membership Reimbursement

Skullcandy
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