Skullcandy
  • Shibuya, Tokyo, JPN
  • Full Time

Skullcandy Japan is seeking a Marketing Manager to assist in the creation of the overall strategic planning and corporate communications around brand initiatives. The Marketing Manager will lead by building out regional marketing calendar to launch compelling brand stories as well as strategize and implement global strategy. As the driving force behind product launches, product-specific marketing and product integration into all marketing activation, this person will be the liaison of marketing workflow and communication between HQ and the Regional (Japan office) as well as the hub of workflow between local Sales and Marketing.

PRIMARY RESPONSIBILITIES:

  • Be the driving force behind regional product launches, product-specific marketing and messaging, and product integration into all Marketing activation. This position is the hub of workflow and communication between Sales, Product and Marketing as it relates to product-focused messaging and Marketing initiatives.
  • Assist in the design, implementation, and facilitation of the annual marketing budget, calendar and regional go to market (GTM) plan for Skullcandy Japan
  • Manage launch of all new products, including in-store, POS, digital, PR, international, events, advertising, seeding, etc.
  • Drive and manage messaging and coordinate execution across all retail channels.
  • Manages the work as assigned within the department and as appropriate works with agencies, vendors, athletes, and event/trade show organizers.
  • Oversees the company's PR effort including social media and the Skullcandy website
  • Builds strategy and drives social channels Instagram, Line, Twitter, etc.
  • Oversees fulfillment of image, product, and other ad hoc needs for media including event producers, magazine editors, sales reps, and retailers.
  • Works with and supports Product and Sales teams as necessary, including content and imagery for training material, sales meetings, presentations, etc.
  • Coordinate and lead the process of developing product-specific campaigns and sales tools.
  • Works with HQ Retail Marketing team to strategize and build local fixture program including POP and vendor relations
  • Ensures effective communication of product campaigns, features and benefits from Global HQ to local market

REQUIRED SKILLS AND QUALIFICATIONS:

  • Bachelor's degree preferred, with concentration or experience in Marketing, Business or Communications.
  • Minimum 3-5 years in related marketing role.
  • Must speak fluent Japanese
  • Strong English proficiency written and verbal
  • Strong leadership and consensus building skills; marketing management and strategic planning experience; a proven track record in developing and administering a marketing program.
  • Self-starter, highly motivated, organized and proactive.
  • Able to work well cross-functionally with all levels in the organization.
  • Polished presentation and interpersonal skills.
  • Top-level business management, interpersonal, and facilitation skills.
  • Needs good knowledge of Microsoft Office and Windows-based computer applications.
Skullcandy
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